Archetype ATLAS

By the year 2025:
- Will clothes biodegrade? - Will our outfits monitor our health? - Will climate change refugees spread new fashion influences around the world?  - Will a shortage of raw materials see us renting our clothes from libraries?  - Will technological advances make it common to grow what we wear?
To try & answer these questions, Levi Strauss & Co. and sustainability experts Forum for the Future teamed up on FASHION FUTURES - a collaboration of fashion experts from every area of the biz, including manufacturing, design and retail, as well as universities, trade unions and NGOs.  The mission? To think-through possible scenarios for the future of fashion, starting with the raw materials and following them all the way up the chain to use & final disposal.
They envisioned four possible scenarios:
#1: SLOW IS BEAUTIFUL
#2 - #4: Coming….
images: cyber coiffure; GothBy the year 2025:
- Will clothes biodegrade? - Will our outfits monitor our health? - Will climate change refugees spread new fashion influences around the world?  - Will a shortage of raw materials see us renting our clothes from libraries?  - Will technological advances make it common to grow what we wear?
To try & answer these questions, Levi Strauss & Co. and sustainability experts Forum for the Future teamed up on FASHION FUTURES - a collaboration of fashion experts from every area of the biz, including manufacturing, design and retail, as well as universities, trade unions and NGOs.  The mission? To think-through possible scenarios for the future of fashion, starting with the raw materials and following them all the way up the chain to use & final disposal.
They envisioned four possible scenarios:
#1: SLOW IS BEAUTIFUL
#2 - #4: Coming….
images: cyber coiffure; GothBy the year 2025:
- Will clothes biodegrade? - Will our outfits monitor our health? - Will climate change refugees spread new fashion influences around the world?  - Will a shortage of raw materials see us renting our clothes from libraries?  - Will technological advances make it common to grow what we wear?
To try & answer these questions, Levi Strauss & Co. and sustainability experts Forum for the Future teamed up on FASHION FUTURES - a collaboration of fashion experts from every area of the biz, including manufacturing, design and retail, as well as universities, trade unions and NGOs.  The mission? To think-through possible scenarios for the future of fashion, starting with the raw materials and following them all the way up the chain to use & final disposal.
They envisioned four possible scenarios:
#1: SLOW IS BEAUTIFUL
#2 - #4: Coming….
images: cyber coiffure; Goth

By the year 2025:

- Will clothes biodegrade?
- Will our outfits monitor our health?
- Will climate change refugees spread new fashion influences around the world?
- Will a shortage of raw materials see us renting our clothes from libraries?
- Will technological advances make it common to grow what we wear?

To try & answer these questions, Levi Strauss & Co. and sustainability experts Forum for the Future teamed up on FASHION FUTURES - a collaboration of fashion experts from every area of the biz, including manufacturing, design and retail, as well as universities, trade unions and NGOs.  The mission? To think-through possible scenarios for the future of fashion, starting with the raw materials and following them all the way up the chain to use & final disposal.

They envisioned four possible scenarios:

#1: SLOW IS BEAUTIFUL

#2 - #4: Coming….

images: cyber coiffure; Goth



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